Unity Cross-Promotion Strategy: Scaling Downloads Across Your Portfolio
Unity Cross-Promotion Strategy
Multiple games create leverage.
Use it.
Cross-Promotion Placement
- After level completion
- Inside settings menu
- Rewarded cross-install ads
- Event tie-ins
Do not disrupt core gameplay.
Data Tracking
Measure:
- Cross-install rate
- Retention of transferred users
- LTV comparison
Optimize placements.
Portfolio Strategy
Shared backend allows:
- Unified player accounts
- Cross-game rewards
- Shared events
Ecosystem multiplies growth.
Final Thoughts
Studios scale through ecosystems.
Not isolated games.
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