Unity Game Analytics Metrics

Analytics helps developers understand player behavior.

Data reveals what players enjoy and where they struggle.

Retention Metrics

Important retention indicators include:

• Day 1 retention
• Day 7 retention
• Day 30 retention

These metrics reveal long-term engagement.

Monetization Metrics

Track:

• ARPDAU (Average Revenue Per Daily Active User)
• Conversion rate
• Lifetime value (LTV)

These numbers indicate revenue health.

Engagement Metrics

Useful engagement metrics include:

• Session length
• Sessions per day
• Level completion rates

Engagement predicts retention.

Final Thoughts

Data-driven development leads to better decisions.

Monitor analytics consistently.