Unity Soft Launch Strategy

Global launch without validation is gambling.

Soft launch is controlled testing.

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Goals of Soft Launch

Validate:

• D1 / D7 retention
• Monetization stability
• Crash rate
• Core loop clarity

Never scale marketing without validation.

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Ideal Soft Launch Regions

Common test markets:

• Canada
• Australia
• Philippines
• Nordic countries

Choose based on genre.

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KPI Benchmarks

Before global release:

• D1 ≥ 30–35%
• Stable ARPDAU trend
• No major economy inflation

If KPIs fail → Iterate.

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Final Thoughts

Soft launch is not optional.

It protects: Budget. Reputation. Scalability.

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